Navigating the E-commerce Landscape with Brandon Crockett

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In this engaging podcast episode, Samuel Anderson and Adam Smith welcome Brandon Crockett, who shares his extensive journey through the e-commerce and marketing landscape, particularly in the alcohol industry. Brandon discusses his various roles, from working with Coca-Cola to launching his consultancy, Rogan Rye. He emphasizes the importance of digital marketing and e-commerce strategies for new brands, highlighting the need for creative approaches to drive consumer engagement and conversion rates. In this conversation, Brandon from Rogue & Rye discusses various strategies for engaging customers and optimizing e-commerce for brands in the alcohol industry. He emphasizes the importance of unique offerings, leveraging data for market expansion, and the necessity of a solid go-to-market strategy. The discussion also touches on the challenges faced by new brands in e-commerce and the significance of building relationships within the industry. Brandon shares insights on how to navigate these challenges and the role of digital marketing in driving brand success.